We live in a world where chemicals and synthetic substances overflow, where stresses of daily grind dominate our lives and where nature has taken a back seat to modernization.Therefore wouldn't it be truly wonderful to embrace nature once again, free of all toxins and impurities, and rediscover how nature can bring contentment, improve our health and beauty.At anumi (pronounced "A New Me"), we welcome you to join us on the journey towards natural beauty with our luxurious and pure high performance skin care regime.We simplify the science of beauty by using ingredients inspired by nature. We believe in using the highest quality, 100% natural ingredients and essential oil in generous quantities that will significantly benefit your skin.Apart from being 100% natural, every product in anumi is certified by an independent organic certifying body, the Organic Food Chain (OFC), one of the strictest organic certifiers in the world.Each product has met the rigorous standards required to provide you with complete reassurance of its organic origin and quality.We all know it is good to be natural and organic but the products have to perform. This is where we believe our products are different.We have developed our "anumi system" which specifically treats different skin profiles. So you can be assured there is always an anumi product to benefit your needs."Live to Shine" truly reflects what anumi is all about. It is about living naturally, about revealing your inner beauty, about having the confidence to show your own style and being your best every day. It is all about being ME, more specifically "A New Me" (anumi).